Most roofing companies do not have a marketing problem, they have an inconsistent lead problem. Referrals dry up in the off-season, storm work spikes overwhelm the phones for a month and then go quiet, and half the leads that do come in disappear before the estimate. Able To Do is a roofing marketing agency built to give US roofing contractors a steady pipeline of qualified appointments, not just website traffic.
Why Roofing Companies Work With Able To Do
We do not treat roofing like generic home services. Roof replacements and repairs carry long sales cycles and high average ticket sizes, and buyers are often dealing with insurance adjusters and financing decisions, so the marketing has to build trust fast and capture intent the moment it shows up.
Storm and seasonal demand planning, not flat monthly spend that ignores your busy season.
Insurance claim and financing messaging built directly into your website and ad funnels.
Local service-area targeting down to the ZIP code, so budget is not wasted outside your coverage area.
Review and reputation systems that turn skeptical homeowners into booked estimates.
Reporting tied to booked jobs and revenue, not just clicks and impressions.
How We Get Your Phone Ringing
Most of the roofing companies we work with need the same core services, adjusted for their market and season.
Roofing SEO and Google Business Profile optimization to win the map pack in your service area.
Google and Meta ads targeting homeowners actively searching for roof repair, replacement, or storm damage help.
Storm response campaigns that turn on within hours of a hail or wind event in your area.
Landing pages and booking funnels built to convert, with instant scheduling and a clear next step.
Review generation and reputation management so new leads see proof before they ever call.
Our Roofing Marketing Process
What Roofing Contractors Can Expect
Most roofing clients see their first qualified leads within 2 to 4 weeks of launching paid campaigns, since ads and Google Business Profile activity move fast. Organic SEO rankings and traffic build over 3 to 6 months and then compound, lowering your cost per lead over time. Storm response campaigns can generate calls within hours of activation when severe weather hits your service area.
Built for the Way Roofing Actually Sells
Roofing is not like most home services. Ticket sizes are higher, storm surges create sudden spikes in demand, and a meaningful share of jobs go through insurance claims rather than a straightforward sale. Marketing that ignores those realities wastes budget on generic campaigns built for smaller-ticket, non-seasonal services. Ours is built around how roofing companies actually win jobs.
Frequently Asked Questions
How fast can you get us more roofing leads?
Paid search and social campaigns typically start generating calls and form fills within the first 1 to 2 weeks. SEO takes longer, usually 3 to 6 months, but keeps producing leads without ongoing ad spend.
Do you handle storm and insurance restoration marketing?
Yes. We build storm response campaigns that can be activated within hours of a hail or wind event, along with landing pages and ad copy written for insurance claim and restoration work.
Can you work with our CRM and scheduling software?
Yes. We connect lead forms, call tracking, and booking funnels to the CRM and scheduling tools you already use, so nothing falls through the cracks between marketing and your sales team.
What does it cost to work with Able To Do?
Pricing depends on your service area, competition, and whether you need SEO, paid ads, or both. Most roofing clients invest between 2,000 and 8,000 dollars per month. Talk to us and we will scope a plan around your goals.
Ready to Fill Your Schedule With Roofing Jobs?
Stop relying on referrals and hoping the next storm brings in work. Tell us about your service area and goals through our contact form, book a call to talk it through live, or message us on WhatsApp using the chat button in the corner of this page.
