The short answer
ABLETODO helps US roofing, solar, HVAC, plumbing and remodeling companies attract, capture and book more jobs. It is led by Bernard Picardal Jr, known as Bernard CMO, a fractional CMO and marketing director based in Zamboanga City, Philippines, working remotely with US home-services companies.
Bernard Picardal Jr, "Bernard CMO"
Bernard has worked in digital marketing for more than nine years, across strategy, social media, paid ads, SEO, email, websites, analytics and CRM. His focus is US home services, especially solar, roofing and HVAC.
He started with hands-on work and moved into leadership: a digital marketing specialist role at an HVAC company, social media and SEO work, then marketing director and fractional CMO roles leading marketing for US home-services businesses, including multi-state solar and roofing work.
He studied Computer Engineering at Negros Oriental State University, which shows in how he works: marketing as a system that can be mapped, measured and improved.
How we think about marketing
A lead is not a job. We track the whole chain: leads, qualified leads, scheduled appointments, appointments that actually ran, and closed jobs. Most growth problems hide in the handoff between marketing and sales, not in the ads.
That's the idea behind our Attract, Capture, Book, Improve growth system.
What we do
Who we work with
Roofing, solar, HVAC, plumbing and remodeling companies in the US. We work remotely and don't claim local offices.
Connect with Bernard on LinkedIn.
Related pages
- Our growth system
- Home services marketing
- Roofing marketing
- Solar marketing
- HVAC marketing
- Blog and guides for contractors
Book a free growth call and we'll show you where your jobs are leaking.