The short answer
Google Ads works for contractors when campaigns target high-intent searches like "roof repair near me", exclude the searches that never book, send clicks to pages built for one action, and track which ads produce calls that become jobs. That is how we run it.
Where contractor Google Ads waste money
- Broad keywords. DIY, jobs, supplies and "how to" searches eat budget.
- Loose geo-targeting. Clicks from outside your service area.
- Homepage traffic. Sending ad clicks to a page with ten choices instead of one.
- No call tracking. Optimizing for clicks because you can't see which calls booked.
What we set up
- Search campaigns grouped by service (repair, replacement, emergency, install).
- Negative keyword lists and service-area targeting.
- Ad schedules that match when you can answer.
- Landing pages and call tracking connected to your CRM follow-up.
- Local Services Ads where they fit your trade and market.
What we report
Calls and forms, then booked appointments, then signed jobs, and cost per signed job. Clicks and impressions are inputs, not results.
How working with us works
- Growth call. We look at your current visibility, lead flow and follow-up, and find the biggest leak.
- Plan. We recommend the smallest mix of channels and fixes that moves booked jobs. Pricing is covered on the call, before you commit to anything.
- Build and launch. Campaigns, pages, tracking and follow-up get set up and connected.
- Measure and improve. We report on what reached your calendar, then do more of what works.
Related pages
- Google Ads for roofers
- Local SEO for contractors
- Facebook ads for contractors
- Roofing marketing
- HVAC marketing
- Plumbing marketing
- Blog and guides for contractors
Book a free growth call and we'll show you where your jobs are leaking.